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Water Neutral

Water Neutral is an awareness and water conservation campaign targeted at socially responsible individuals, corporations and organisations keen to contribute to the global water challenge that humanity faces, in particular those in water scarce regions.

The initiative's primary focus is towards engaging socially responsible individuals visiting Southern Africa. To demonstrate the Water Neutral concept, a water neutral calculator has been developed. This science based individual water footprint calculator quantifies the volumes of water used to produce goods that are utilised by a traveler/tourist visiting Southern Africa on a daily basis.

WEB: waterneutral.org

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Water Neutral Marketing Strategy

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Water Neutral

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