Water Neutral
Water Neutral is an awareness and water conservation campaign targeted at socially responsible individuals, corporations and organisations keen to contribute to the global water challenge that humanity faces, in particular those in water scarce regions.
The initiative's primary focus is towards engaging socially responsible individuals visiting Southern Africa. To demonstrate the Water Neutral concept, a water neutral calculator has been developed. This science based individual water footprint calculator quantifies the volumes of water used to produce goods that are utilised by a traveler/tourist visiting Southern Africa on a daily basis.
WEB: waterneutral.org
Projects
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Marketing and Engagement Strategy
| Project: |
Water Neutral Marketing & Engagement Strategy
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| Project Description: |
Water Neutral is an awareness and water conservation campaign targeted at socially responsible individuals, keen to contribute to the global water challenge that humanity faces, in particular those in water scarce regions.
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| MIM Activities: |
MIM was responsible for the development of a 6 month stakeholder engagement and e-marketing strategy that focussed on identifying key stakeholders in the water neutral programme, as well as the design and delivery of digital marketing materials to engage with the target audience.
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