CANSA
CANSA is a community-driven and volunteer-based organisation that has been fighting cancer to save lives for the past 77 years.
Started in 1931 by a group of medical professional concerned about the high incidence of cancer, CANSA has grown to become one of the leading cancer NGOs in South Africa with 45 offices around the country and more than 12 000 volunteers and 260 staff members.
WEB: cansa.org.za
Projects
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Focus of the Month
| Project: |
CANSA Focus of the Month
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| Project Description: |
CANSA South Africa is committed to highlighting a series of health awareness campaigns throughout the year, which is communicated through their 'Focus of the Month' feature. To compliment this work, an official Facebook Group has been created to reflect CANSA's ongoing 'FoM' campaign and is called CANSA: Striving for a Cancer Smart South Africa.
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| MIM Activities: |
Mud Island Marketing were responsible for the delivery of a social networking area to promote the campaign to a new, younger, audience.
MIM was also responsible for copywriting website content for both the social networking pages and CANSA website, as well as updating these pages on a monthly basis.
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| WEB: |
facebook.com/group.php?gid=25164487668 |
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